PHOTO OPPORTUNITIES, essays and interviews

--> Photo Opportunities, by Madeline Yale
--> Photographs, experiences and memories, by David Crouch
--> Interview for Yvi Magazine by Welmer Keesmaat
--> Photo Opportunities, by Lydie Le Glehuir



Photo Opportunities
by Madeline Yale

For most, to sightsee is to photograph. Embarking on treasure hunts to tourist destinations renowned for monuments of grandeur, we pursue the extraordinary. Framing sites of mass tourism in our viewfinders, we create photographic souvenirs that are integral to the touristic experience. These products, coined “photograph-trophies”i by Susan Sontag, separate our leisurely pleasures from the real everyday experiences of work and life, validating that we had fun on vacation and were in exotic locales where exists the Eiffel Tower, the Statue of Liberty, or Niagara Falls.

Conducting online keyword searches for monuments, Swiss/French artist Corinne Vionnet culled thousands of tourists’ snapshots for her series Photo Opportunities. Working with several hundred photographs of a single monument, the artist weaves together small sections of the appropriated images to create each layered, ethereal structure. Famed landmarks appear to float gently in a dream-like haze of blue sky. Each construction espouses the "touristic gaze"i, its distorted visual referent functions as a device for memory transport by funneling many experiences into one familiar locale.

What is remarkable about Vionnet’s findings is the consistency in online iterations of the travelers’ gaze. It makes one wonder, how do we determine the optimum spot to photograph landmarks? Maybe we stand at the gateway to the Taj Mahal to render its architectural façade in perfect symmetry, or we stand where we can frame all four American presidents in equal scale at Mount Rushmore. Perhaps we instinctively choose how to photograph known monuments as we are socially conditioned to take pictures we have seen before – images popularized through film, television, postcards, and the Internet.

Not so long ago, people would often organize their tourist snapshots into travelogues. Today, the travelogue is less likely to be a tangible album found in our homes than it is an online directory of digital images. When placed in the public realm, the travel souvenirs become anonymous products of tourism, searchable by the keywords ascribed to them by their makers. These meeting points, as Vionnet describes the sourced snapshots, may be inspiration for your next photo opportunity.

Madeline Yale is an independent curator and writer based in London and Dubai, where she is conducting research on the emerging photography community in the Middle East. Previously she served as the executive director and curator for the Houston Center for Photography and manager of the Evans Gallery/ Photographic Estate of Todd Webb.

i Sontag, S. 1977. On Photography. New York: Picador, p. 9.
ii Urry, J. 2002. The Tourist Gaze: Leisure and Travel in Contemporary Societies London: Sage.



Photographs, experiences and memories

by David Crouch

In Corinne Vionnet`s artistic reworking of photographs taken by others there is a fascinating, tantalising merging, mingling and commingling of feelings of iconic places. Each of these sites is a landmark, the sights worth seeing; in german, die Sehenswurdigkeiten. Rather than brash, upfront, stereotypical in-your-face images, these are something very different. They linger in and as memory; as we look at them we reflect, try to make something out. Images seen from a railway carriage or car; flicked over in a magazine, or flickered in front of us on a television screen. Yet these images are something different again. Each image makes distinctive, subtle but insistent interplay with us, with our memories, desires, hopes and feelings.

Each image is taken from an original available on photo share websites. What for me makes Corinne`s series `Photo Opportunities` so resonant, so vibrant, is in the uncertainty even in major, world-recognition sites. The images can be read as either fast, glanced at in a whirlwind of movement, of mobility, hastening from place to place. Or as a hesitancy. As blurred images taken by tourists, the photographs also semi-detach the images from any one experience: they merge, but lose no sight of their deeper feeling and meaning for those who took them. But her kind of art presents these personal memories into a wider, and deeper, memory: shared, collective, continually being available and reworked. They are not her photographs; they become her photographs.

For me photographs do not dominate experiences; they flow together; mingle and merge, fall apart; memories become remembered in fragments and so on. Memories and expectations, desires slip between moments of `being there`, feeling and becoming engaged; of memory, stories, and visual imagery we might have seen. In being a tourist, however, the space, the site, becomes `ours` for our selves; the experience becomes our own. We make it so as we engage it. Rather than dull consumers, we are active, whoever we are, in making places, spaces, in making tourism, with a little help from others, the media and business. The picture, the photograph, individuals, tourists may take may be a mirror of others`. But it is also theirs; their own; `mine`. Where I was, then, with...

Lurking between myth and memory are visual notes, or excitements and provocations, of places, sites and events that we have visited when we become tourists. Our myths and memories are personal, shared, as well as implanted through popular media and its projection to us of the, or a, character of those places. It is often forgotten that visiting somewhere, we are most likely already to have visited somewhere else. We have memory of visiting, even as a child; we have probably also glanced at something on television, in film, a brochure, that happens to connect in some way with a place we have visited- or is similar to it, either in its character or because it is a much-visited site that might have been stereotyped in stories, or, for example, visual culture, perhaps in photography.

The books called `501` and `1001 places/countries/cities/islands/natural wonders-to-visit` set up their own cultural play with us, with our thoughts, desires: where to go that might be considered, or proffered to be, great; that is rated great, and so on. There is a feeling of making great sites popular; a dimension of shared, contemporary culture and cultural reference: where we can identify our lives with; with others who in imagination on commercial promotion of in living have also been there or wants to go. We can be sceptical on the power of visual and other material to shape our lives and expectations.

These kinds of popular books and images rerun the popularisation of stories about adventure and journeys that span over more than two centuries: the Grand Tour of the eighteenth and nineteenth century being as a particular European version of tourism-in-culture: a particular currency amongst a class of people. In a middle-distance history sit the photographies of Kodak and Disney Corporation`s portfolio of place to go and to photograph; and the experience of being in a great place when actually it is a model down-in-size at Disney World. Are these what places are for us, just someone else`s sights made only visual, for us to see? And when we get there we take the photograph we have already seen somewhere before?

Therefore my suggestion on what is at work here is as follows. We can be affected by the image, usually but not always visual, that someone else has already taken and that we have seen. People are not so thoughtless, passive, servile, so easily led. Rather than photographs providing a template, they can provide a reference, a reference to a memory or something we wish was in our memory, like a longing, or provocation amongst others. They can enrich the mixture in which we place our own experience. They share mindspace with stories, with sounds, with friends who have shared with us of these same places and other similar ones they have, or want to visit- and why they want to do so. Particular sites become merged, blurred trophies; in our lives they do not stand out as in the pages of the `1001` books. They blur amongst much bigger experiences. Our photographs are personal and shared reminders, and come alongside the making of myths in a popular visual culture of our own, sharing experience of `being there`, in vivo. Shared popular visual culture includes friends` photographs and stories, postcards we have received and sent; narratives that background their pictures.

Ideas emerging around `being a tourist` energise the way we think about photographs. I disdain the word tourism as it tends to reduce the whole experience to being a zombie, corporate management, manipulation. Being a tourist involves all the senses in interplay; thought and memory merging with the momentary feelings of touch, our feet getting to know somewhere as much as our two eyes. Being a tourist merges with being ourselves, and is less about escape from everyday life than a mix of adventure, the feeling going-further that we may desire, and holding on to our identity so we do not lose ourselves. These positions are less poles apart but mixture that resonates with who we feel we are. Sites we visit become changed in our experience of being there, and its follow-on of memory when we get back `home`. But being there may be what it feels to be at home; to belong. Being a tourist is as much of belonging as escaping; it can be a chance to reflect on our lives for a moment; but we always carry that life in us. And there is also always the possibility in being a tourist, in making our journeys, that we find new life and feelings emerge; we can, even only for a while, become something, someone else.

David Crouch, 2009


Professor of Cultural Geography, University of Derby; edited books include Vsiual Culture and Tourism Berg 2003, The Media and the Tourist Imagination Routledge 2005. Member of Research Assessment Exercise UK 2008 highest graded 4* Team: `Culture, Communications and Media Studies` University of Derby. author of research papers n tourism, visual culture, landscape, space, leisure; contributor to exhibition catalogues and popular works; author to People of the Hills, with professional photographer Richard Grassick, Amber Films- Side Gallery 1999; producer BBC2 Film 1994. Exhibiting artist. particular contributions include: Flirting with space; in Seductions of Tourism, ed. Carolyn Cartier and Alan Lew; Routledge 2005



Photo Opportunities
by Lydie Le Glehuir

(in English)

We travel, we see a monument, and we take a picture. But, we are millions who travel, millions who see this monument, and millions who take the same picture.

Following a simple search on the web, Corinne Vionnet looked at this collection of snapshots, almost identical images produced by these “we” anonymous and unidentified, making her choice on statistical major tourist places. By collecting, then bringing together the successive layers of around hundred “photo souvenirs”, she brings forward the symbolic value or identity of a city or a country that these monuments have acquired with time, and underlying style of manipulation on the viewer. Why always take the same picture if not to interact with what already exists? The picture gives the proof of “I was there too, here, where everyone comes on a given day”. To be true, the picture shall be perfectly similar to the one belonging to the collective memory.

Corinne Vionnet’s work is therefore a compilation of snapshots in both senses. That is to say that the result is located in the antipodes of the conventional coolness of the photo souvenirs.

The picture swings between the drawing and the etching. The monumental silhouettes develop into sketches, and then become fragile and dimmer. Presences of watermarks haunt the décor, which disappears in the mist. Finally, the concentration of all those photographs on one subject cannot speak of the object itself but of the time. The passing time, like those curious shadows, which belong to the domain of vagueness, and the eternity congealed into matter transformed into symbol.

The power of conjunction, the one of the image with the one of the viewer shine in the uncertain outline of those monuments. The image’s strength comes from the subject but the viewer’s strength comes from that insignificant photograph, a thousand times repeated and united in a single one. Therefore, from the multitude of pictures, Corinne Vionnet created THE representation, unique for each and every one of those monuments, repre-sentation, which includes all the times, which haunts those places. The tourist’s lemmings therefore become the conscientious visitors of their littleness, passing guests with floating shades which seem simply say “I was here” a way to be present next to those giant stones as long as they last.




(en Français)

On voyage, on voit un monument, on prend une photo. Mais on est des milliers à voyager, des milliers à voir ce monument, des milliers à prendre la même photo.

A la suite d’une simple recherche sur le web, Corinne Vionnet s’est penchée sur ce cumul de clichés presque identiques produit par ce “on”, anonyme et indéfini, en portant son choix sur les lieux touristiques statistiquement majeurs. En collectant, puis rassemblant par couches successives une centaine de ces photos souvenirs, elle met en avant la valeur de symbole voire d’identité pour une ville ou un pays que ces monuments ont acquis avec le temps, tout en soulignant une forme de “manipulation” du regard. Car pourquoi faire toujours la même photo sinon pour correspondre involontairement à ce qui existe déjà ? La photo donne la preuve du “J’étais là aussi, là où tout le monde vient un jour”. Et pour être vraie l’image doit être parfaitement semblable à celle appartenant à la mémoire collective.

Le travail de Corinne Vionnet est donc une compilation de clichés, dans les deux sens du terme, dont le résultat est aux antipodes de la froideur conventionnelle des photos souvenirs.

L’image hésite entre le dessin et la gravure à l’eau forte. Les silhouettes monumentales prennent des allures d’esquisses, se fragilisent et s’estompent, et des présences en filigranes hantent le décor qui s’évanouit dans la brume. Finalement la concentration de toutes ces photos sur un seul sujet ne parle plus de l’objet même mais du temps : de celui qui passe, comme ces ombres curieuses qui appartiennent au domaine du vague, et de l’éternel, figé dans la matière transformée en symbole.

Une conjonction de force, celle de l’image et celle du regard, rayonne dans le contour incertain de ces monuments. La force de l’image vient du sujet mais la force du regard vient de ces photos anodines mille fois répétées réunies en une seule. Ainsi de la multitude photographique Corinne Vionnet a fait naître LA représentation, unique pour chacun de ces monuments, représentation qui inclut tous les temps qui hantent ces lieux. Les touristes moutonnant deviennent ainsi des visiteurs conscients de leur petitesse, hôtes de passage dont les ombres flottantes semblent dire tout simplement “J’étais là”, ce qui est une manière d’être présents aux pieds de ces géants de pierres aussi longtemps qu’ils dureront.



Yvi Magazine

#2, Consumption, 2008 -- www.yvimag.com
Interview by Welmer Keesmaat

Corinne Vionnet created a series of photographic works, entitled Photo Opportunities, from hundreds of snapshots of tourist locations, which she found on the internet.

A conversation with the artist.

Q: How did you get the idea for Photo Opportunities?

A: This idea came from a trip with my husband to Pisa. He was going there for his work and we decided to stay over the weekend.

My photographic work is increasingly aimed at exploring signs of sociological behaviour in society, looking at the representation and memory of spaces. Also, I am interested in understanding the complex association between tourism and visual culture. So I was pleased to be able to see this well-known symbol, which I had in fact seen when I was a child, and observe my own reaction and the reactions of other tourists in front this famous tower. Due to the unique way it leans, the Tower of Pisa can only be photographed from two specific vantage points. One does not have enough space to get the entire tower in the picture, so there is really only one spot from which these pictures can be taken.

Once facing the Tower of Pisa, I observed tourists taking their souvenir pictures. I have done some rough calculations on how many photographs are taken of the tower per day, per month and per year. It is an impressive number! This phenomenon existed before digital cameras. But now, with digital cameras and the Internet, everyone can easily show their pictures to friends and other visitors by placing their images on an online photo-sharing website.

Once back home, I checked to see what I could find on the image search engines, using the simple keywords “pisa” or “leaning tower”, and hundreds of Leaning Towers passed before my eyes. I was sincerely impressed and became very enthusiastic. I then looked for other monuments and symbolic places, and this is how this work began.

Q: Can you tell me about the process of producing the series? How did you collect the images and how did you process them?

A: The idea took some time. I had the motivation and the material, but I didn’t yet know how to express what I wanted with this multitude of similar images. I am cautious about manipulating images. I also wanted this work to have a link to classic painting and etching, as they too have contributed to our knowledge of landscape and monuments.
For each place, I collected between 200 and 300 similar images, first through search engines and then on photo-sharing websites. The search was based on single keywords for the monument name and/or location. From there, I used hundreds of photos with transparent effects to obtain this final result. For each image, only a part of the monument is chosen to link the hundreds of images – usually a segment that I find important or where there is the greatest similarity amongst the photographs. Taking the example of the Forbidden City in Beijing, the portrait of Mao is used as a meeting point for all the photographs. As for the rest of the image: come what may!

Q: Do you feel that you have created new works of your own, or do you feel you have collaborated with the people who took the snapshots?

A: This work is intrinsically linked to the people who took these pictures. The collaboration is obvious, but it is without their knowledge. These pictures are on the Internet, to be seen by any eventual visitors. I am just one of those visitors. It is the sheer quantity of these almost identical pictures that gave me the idea of superimposing them. I do not think I would have had the idea if I had made all these pictures of the same places myself. Anyway, the work would loose its meaning.

Q: Did you ever visit and photograph these places yourself?

A: Yes, of course! I received my very first camera at the age of eight. I had the opportunity around that age to visit the Leaning Tower, the Eiffel Tower and the Acropolis. I still have those photographs today!

Q: The places you have used are all in our collective memories. Why do you think we (still) have to take pictures of them when we visit such places?

A: Since its emergence, photography has been used to identify and take inventory of the buildings, as well as make monuments famous, turning them into symbols. These monument symbols motivate the desire to travel to see them. It is often a long trip to visit Paris, for example, just to see the Eiffel Tower or the Mona Lisa. It is possible that there will not be another opportunity to return.

We are looking at a monument that we somehow already know. As a part of knowing that we have also been there, we need the photograph to fix the memory of our visit. By pressing the shutter button, time becomes event, a unique moment. The significance of the representation of the subject is shifted to the presence of the photographers themselves.

The images made by tourists are picture imitations. They demonstrate the desire to produce a photograph of an image that already exists, one like those we have already seen. It is in fact a style of manipulating the viewer. Why do we always take the same picture, if not to interact with what already exists? The photograph proves our presence. And to be true, the picture will be perfectly consistent with the pictures in our collective memory.

Q: What are the dimensions of the finished works?

A: The finished works are 30x40cm. For my portfolio of ‘photo opportunities’, I sent myself postcards through a system offered by the postal service. It is possible to use their website to make images printed as postcards and then send them by snail mail. During an exhibition, I would love to offer visitors this opportunity to send postcards this way.

Q: What is your background as an artist and photographer?

A: I studied photography for a year at the Paris VIII University and continued on as an autodidact. Since 2004, I have had much more time for my personal work. Last year, I won a grant, which has really helped me concentrate on my various works. These are really precious moments.